Optimizing your company for profitability

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Marketing podcast with Marcel Petitpas

On this episode Marketing podcast with duct tape, I confess to Marcel Petitpas. Marcel is the CEO and co-founder of Parakeeto, an organization devoted to serving to businesses measure and enhance their profitability by streamlining their operations and reporting techniques. Marcel is additionally a partial COO on the Gold Entrance and speaker, podcast host and marketing consultant specializing in optimizing company profitability.

Key info:

Probably the most worthwhile businesses have a profitable system, which leads to happy returning shoppers, secure progress and steady revenue. On this episode, Parakeeto CEO and co-founder Marcel Petitpas will share his insights on what the profitable system seems to be like and the way businesses can optimize their enterprise for profitability.

Questions I ask Marcel Petitpas:

  • [1:49] What ought to we measure if we wish to optimize for profitability?
  • [4:14] With regards to KPIs, how do we discover the fitting stability between an excessive amount of info or narrowing right down to the fitting issues to maintain monitor of?
  • [6:40] The place can folks discover your company’s profitability toolkit and guidelines?
  • [7:24] Probably the most tough issues to measure is inside employees engaged on totally different accounts. How do you distribute such a unit of labor the place it needs to be spent?
  • [11:03] What do you assume is essentially the most helpful manner of invoicing?
  • [16:00] Everybody within the group ought to maintain monitor of their time. Sure or no?
  • [17:51] What problem does white marking add to a clear optimization mannequin?
  • [20:05] Why not use a useful resource plan together with your white companions to some extent?
  • [20:52] How a lot accountability do you assume advertising and marketing businesses have to penetrate so deeply into the group?
  • [23:04] The place can folks study extra about Parakeet and the work you do for businesses?

Extra about Marcel Petitpas:

Extra concerning the community of adhesive tape advertising and marketing consultants:

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Duct Tape brings you this episode of the advertising and marketing podcast HubSpot podcast network.

HubSpot podcast network is an audio vacation spot for enterprise professionals on the lookout for the very best schooling and inspiration for enterprise progress.

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A community of adhesive tape advertising and marketing consultants helped me develop my enterprise 40% within the final 12 months. ~ Michael Quinn – Michael Quinn Company, Fargo, ND

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Hello, my name is Gusti Keno usually called Keno. I am a professional writer on several sites, one of which is this blog

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